ticker

Look for eBay (EBAY) to more than hold its own this holiday season, which is one major reason I'm reiterating my buy rating for the company, first recommended on May 14, 2009, at a price of $16.84. If you bought EBAY in May, you're up about 40%.

Earlier this year, eBay sold a 70% stake in Skype for about $2.75 billion, enabling the company to focus on core operations at eBay and at PayPal.

Last summer, eBay (EBAY) launched its iPhone app, which turned into an instant hit. If anything, it showed that mobile commerce was not a pipe dream as the downloads reached more than five million.

So, in anticipation of the Christmas shopping season, eBay has launched a new iPhone app. It's called "Deals."

Today started out strong and stayed positive all day, even if some commented that the highs were not held. The weak dollar helped commodities and helped stocks. A 10.1% October sales rise by the National Association of Realtors by those trying to get the home buyer tax credit didn't hurt either. Ditto for a reiteration that the recession is over.

Here were today's unofficial closing bell levels:

Dow 10,450.04 +131.88 (1.28%)
S&P 500 1,106.13 +14.75 (1.35%)
Nasdaq 2,175.96 +29.92 (1.39%)

Top Day Trader Alerts
Top 10 Analyst Calls
Top Stock/Market Rumors

BT Group, which virtually owns the UK telecommunications market, isn't waiting for Google (GOOG) to launch a full attack. The company probably expects to be under assault from the search engine (and advertising and e-mail) giant, so it's taking early action. Google Voice is still being tested, but words like "free" and "powerful" and "internet-based" are bound to inspire fear in even the most established of companies.

To protect itself from the eventual attack from Mountain View, BT picked up Ribbit Mobile, and testing is in progress. Ribbit's technology has some overlap with Google Voice and even beats it with a few capabilities, according to Bloomberg. Ribbit just launched its beta product this month. It allows either the user's current phone number or a new one from Ribbit -- which is no different from Google's alternative. The product suite is generally the same, with phone- and web-based voicemail retrieval and automatic transcriptions that can be sent by text message or e-mail. For an extra fee, BT's Ribbit does provide human transcription, though it is free during testing. And, calls can be taken directly from a computer, using a microphone and speakers.

Joining the ranks of Tickle-Me Elmo, Cabbage Patch Kids, and the Teenage Mutant Ninja Turtles ... behold, the Zhu Zhu Pets. These robotic rodents are expected to be the most in-demand toy for the 2009 holiday shopping season.

The five battery-operated hamsters respond to touch with 40 different sounds, and can also run around when set in "explore" mode. It's all the fun of having a pet without the messy clean-up duty.

Parents, you have Cepia LLC, a small company in St. Louis, to thank for these critters. The firm is hoping to ship between 4 million and 5 million pets by the end of the year (banking $300 million to $400 million in sales), but admits they cannot keep up with the demand. Cepia has grand plans, however, for the next part of the Zhu Zhu universe, hoping to roll out hedgehogs, rabbits, and other furry robot friends in the next year or so.

While eBay (NASDAQ: EBAY) has been working hard to manage its marketplace in a trying economy, its PayPayl business has been growing comfortably and could become the company's biggest earner. For the past two years, eBay has focused on improving the look of its website and helping buyers and sellers to get along in a virtual world built entirely on trust.

In the background, though, the segment of the business that moves money from Point A to Point B has been on fire. Even with payment processing competition from Amazon (NASDAQ: AMZN) and Google (NASDAQ: GOOG), PayPal has been able to do more than hold its own.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Altria Group Inc. (NYSE: MO) Q3 earnings beat by a penny but sales fell short of expectations; shares fell.
• AMR Corp. (NYSE: AMR) reported a Q3 net loss and plunging revenue but also raised $4 billion in cash.
• BB&T Corp. (NYSE: BBT) topped Q3 earnings expectations but said bad-loan provisions nearly doubled.
• Boeing Co. (NYSE: BA) missed estimates and posted a Q3 loss due to delays for a couple of jet products.
• Capital One Financial Corp. (NYSE: COF) shares rose after it reported better-than-expected Q3 numbers.
• Coca-Cola Co. (NYSE: KO) posted a better-than-expected Q3 profit but sales fell short, and shares fell.

Amazon (NASDAQ: AMZN), simply put, had a quarter to die for, the kind that all shareholders have on their wish lists. The Q3 numbers, which were released on Thursday after the bell, speak for themselves. Net sales: up 28%. Operating income: up 62%. Per-share profit: up 67% to 45 cents. Free cash flow for the trailing twelve months: up 98%. Yep, Amazon's fundamentals seem to be heading in the right direction.

According to our earnings preview, Wall Street was on record as wanting to see 33 cents per share on the bottom line. Amazon's management did a fine job of supplying further evidence to the market that the company's online business model is not only here to stay, but that it should provide shareholders with a significant amount of value over time.

Markets rose substantially at the end of the day, in part led by the strong earnings reports from 5 of 30 DJIA components this morning alone. This was despite the discussions of the risks of the US's Triple-A rating, another drop in home prices, and despite weekly jobless claims heading higher.

Here were today's unofficial closing bell levels:

Dow 10,081.31 +131.95 (1.33%)
S&P 500 1,092.91 +11.51 (1.06%)
Nasdaq 2,165.29 +14.56 (0.68%)

Top Market Rumors
Top 10 Analyst Calls

Online auction giant eBay (NASDAQ: EBAY), a business that counts Amazon (NASDAQ: AMZN) and Yahoo! (NASDAQ: YHOO) as related companies, was not popular in Wednesday's after-hours session. The third-quarter report just didn't do it for Wall Street, so Wall Street decided to make some trouble and bring the per-share price of the stock down by 4.5%. Oh sure, the company beat earnings by the most famous amount there is -- the proverbial penny -- but, according to this Bloomberg piece, guidance was not so inspiring.

The top line was actually pretty cool. Net sales saw an increase of 6%. Unfortunately, the bottom line couldn't take advantage of such growth. On an adjusted basis, net income dropped 16% to 38 cents per diluted share. And, as I just said, that was one penny ahead of the analysts.

Despite largely positive corporate earnings reports, investor caution has set upon Wall Street. For the third straight day stocks are set to move into negative territory, with futures showing the three major U.S. indexes heading lower ahead of Thursday's opening bell.

Some blamed Wednesday's near 1% drops in the Dow Jones industrial average and the S&P 500 on a late-day sell-off driven by the latest Beige Book survey from the Federal Reserve that showed the economy is ever so slowly emerging from recession -- too slowly, it would seem, for investors.

We had a lot of big names trading up to new 52 week highs again today. The overall markets were pretty flat, with the DOW closing the day down 0.14%, the NASDAQ closing the day's trading up 0.04%, and the S&P ending the day a bit lower to finish today's trading down 0.28%.

Here are a few of the names that moved higher during the day to set new 52 week highs.

Analyst upgrades:

• Deutsche Bank upgraded Clorox (NYSE: CLX) to Buy from Hold on valuation and believes upside to earnings forecasts is likely. The firm raised its target on shares to $66 from $65.
• Kaufman Bros. upgraded eBay (NASDAQ: EBAY) to Buy from Hold on expectations improved Marketplace fundamentals will serve as a positive catalyst for shares. The firm raised its price target on the stock to $29 from $22.
• Roth Capital believes Zumiez (NASDAQ: ZUMZ) is well positioned for improved results and margins. The firm, which upgraded shares to Buy from Hold and raised its target to $22 from $16, said September back-to-school results bode well for the holiday season and demonstrate that Zumiez can drive conversion during peak shopping periods.
• Northrop Grumman (NYSE: NOC) was upgraded to Sell from Conviction Sell at Goldman.
• Adobe (NASDAQ: ADBE) was upgraded to Outperform from Neutral at Baird.
• Monster Worldwide (NYSE: MWW) was upgraded to Overweight from Neutral at JPMorgan.

eBay (NASDAQ: EBAY) closed at $22.70. EBAY is scheduled to report Q3 EPS after the market close on October 21. EBAY November call option implied volatility closed at 38, puts at 45, January is at 35, puts at 43; verses its 26-week average of 43, according to Track Data, suggesting non-directional price movement

Brocade (NASDAQ: BRCD) is recently trading at $8.30 in pre-open trading, above its close of $7.65. BRCD has put itself up for sale according to the Wall Street Journal. BRCD is data storage and networking firm. BRCD October option implied volatility is at 55, January is at 53; near its 26-week average of 56, according to Track Data, suggesting non-directional price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

After an enormous amount of hype and wasted PR-money, General Motors is ending its car-selling partnership with eBay (NASDAQ: EBAY) after dealers reported that the program didn't spur sales and led to a raft of low-ball offers that didn't go anywhere.

By far my favorite quote from the Wall Street Journal coverage (subscription required) of this development: "We thought the program was successful but that this was not the right time," GM sales chief Mark LaNeve said.